Selling at Auction

Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximise your sale price and minimise the number of days your property is on the market.

The auction method is recommended:

• Where the aim is to achieve a premium price.
• When it is important to have a set time frame to work with.
• Where the client is comfortable using market demand to help achieve the price.
• For any property in any market where the client is committed to sell.

Selling by Auction

Your property is put up for sale on a specified date and this is preceded by a high impact marketing campaign and selected ‘open days’ all of which indicate your commitment to selling. The absence of price reduces the risk of your property being rejected on price.

Auction benefits:

• History of success: Auctions are a well-established and proven practice for selling real estate. The auctioneer is a professional negotiator, that undergoes extensive training, backed by a brand with over 115 years of experience.
• Captive market: Potential buyers are in one place at one time with a strong desire to purchase on the day.
• Unlimited price potential: Competitive bidding means there is no price barrier.
• Unconditional offers: A definite unconditional sale is made under the hammer, assuming the reserve price is reached.
• Timeframe: A set date of sale encourages potential buyers to act quickly.
• Control and transparency: You have the right to set the reserve price, below which the auctioneer is not permitted to sell, this gives you greater control.
• Premium prices: By running an extensive marketing campaign, you have more opportunity to achieve the best possible sale price in the market.

Any questions about the Auction Process? Talk to our experienced sales team or Auctioneer today.