Over $11 million in Northland property sold on ‘The Day’

A total of 35 properties were due to go under the hammer at Ray White Whangarei’s The Day auction event on Wednesday 15 November 2023

With three auctions brought forward and selling prior, eight selling under the hammer, and one selling post auction, The Day was a great success with a clearance rate of 35.3 per cent. A further five properties are now under contract, plus four are currently in negotiation, and the office expect to reach a 70% clearance rate in the coming days.

To kickstart the traditional selling season, Company Director Allan Sykes initiated ‘The Day’ campaign and invited other Ray White Offices within the Northland Zone to join in.

It resulted in 35 properties up for auction from over four of the Ray White Northland zone offices including, Bream Bay, Waipu, Kerikeri and Whangarei.

Auctioneers Tim Obern and Johnny Bright said the day was a great success. The room was a buzz with over 25 registered bidders ready to buy at auction.

“Our sales and administration team really embraced the concept too. Already great believers in the auction process they really stepped it up to deliver a wonderful event on the day,” Mr Sykes said.

The highest sale price for The Day was 370 The Nook, Whangarei Heads – listed with Daniel Foote. The auction on this stunning architecturally designed coastal home was brought forward after unprecedented online interest which saw it being Trademe’s most viewed listing on their site for October 2023. Mr Foote had interest from across the globe, with people even flying in to view the property via helicopter. It ended up selling under the hammer in the Ray White Whangarei auction rooms one week prior to The Day for $4,150,000 to a Kiwi expat.

Another one of the successful purchasers on The Day ended up buying the home her grandfather had built. Looking for her first home, Keryn Thorn attended the open home at 21 Paratai Crescent in Woodhill. On her second visit she brought along her father and grandmother who both complemented the character details and craftsmanship of the home. After a passing comment that “this looks like one of your Grandfathers builds”, the family looked over the LIM and sure enough it had her grandfather’s name and signature all over it. Keryn continued to prepare for the auction which she and her father attended. Her father bid on her behalf, wearing her late grandfather’s shirt. They were the winning bidders on the day securing the property for $610,000 under the hammer in what they described as “an emotional experience.”

“We had over 150 people through the office for the event and have already had a lot of people enquiring about being a part of our next big auction.”

Ray White Whangarei are the leading Auction Office for Ray White New Zealand last financial year and have conducted more than 406 in the last 12 months.

“We see auctions as the fairest and most transparent way for all purchasers to buy in the current market – resulting in the quickest and cleanest sale for our vendors. Our vendors remain in control of the process – choosing their terms and conditions of sale. Yes, buyers need to be in an unconditional position, but they are bidding in an open and transparent environment (rather than behind the scenes negotiations which take place when selling by private treaty or tender).

“Without a doubt, our team’s belief and understanding of the auction process has been pivotal in our growth, and comes back to our primary focus of doing the best possible job for our vendors,” he adds.

“Despite being known for our auctions this was definitely the biggest auction day we have ever run inhouse.”

“I was very proud of the team and the work they put in. Securing unconditional sales for our vendors in the shortest times possible is critical to our success and understanding of the process. It was good for the buyers, good for the vendors and a very successful day.”