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Calm under pressure. Honest. Loyal. Knowledgeable. Clear. And very, very determined Janet Bradfield's capacity for hard work is unsurpassed in an industry where long hours and a total commitment to people’s needs are paramount.

Focussing on residential and lifestyle sales across the Whangarei region, Janet's exemplary track record is a reflection of her approach to real estate. Careful planning combined with extensive knowledge of the area and dedication to first rate service is how Janet consistently achieves results above and beyond her clients' expectations. 

After years of living abroad in countries such as Fiji, China, and the USA Janet has developed an appreciation and love of people and culture and a definitive love of Northland, the place she has chosen to call home.  She recognised that genuine human connectedness and unsurpassed service are essential cornerstones for her business and wholly honours the words she stands by: “The Difference is in the Detail”. Her skills are honed through years of experience, and bolstered through formal, and ongoining, training.  Janet never stops pushing the envelope and challenging herself. She visualizes outcomes and then sets about putting the building blocks in place to achieve the outcome.

Her property journey started when she purchased her first home, in Kamo, at the age of 22. It was an old miners cottage which she renovated and re-landscaped. This process, and a love of property, led her into the building industry where she worked for corporate giants - Dulux, Englefield-Kohler, Carters Joinery, Gunnersons and the Laminex Group - working her way up from retail to to national sales management.  After a stint abroad, where Janet completed her Bachelor's Degree in Mandarin Chinese, she once again returned to Whangarei and took a design role at GJ Gardner - a position which taught her a lot about the building process and gave her a greater appreciation for house design.Wanting to deliver service excellence to her customers, Janet completed post graduate training in services management through Massey University, then stepped into real estate in 2013 training under the Pittard Training System becoming a stand-out performer in Australasia. Forging ahead and to grow her own business she joined the Ray White Group in 2016

Having the support of the Ray White group has enabled Janet to implement and embrace the advanced systems required for real estate marketing today.  She strives to provide exceptional service and consistent communication to her clients every day by listening carefully, advising responsibly and negotiating astutely. This consistency of performance is how Janet has been able to build long lasting relationships and advance her business through personal referrals. She is especially  proud of her Customer Service Excellence awards, as judged by her own clients who consistently rate her service 10 out of 10 for the standard of care they have received.

Committed to providing the highest level of service to her clients, Janet is capable, driven and dedicated in supporting you throughout the buying and selling process to ensure you have all the information and options you need to make the right decisions for you and your family.

Janet is well-connected, out-going and has a deep love and regard for her profession. Loyal to the Ray White brand and proud of her award-winning place in the Ray White Whangarei team, Janet is a superb leader and negotiator - her clients love her because they trust her and know she’s a woman of her word. Her warm manner, confidence and focussed approach has won her many accolades and her huge circle of clients who simply love dealing with her, trust her implicitly, provide glowing references and continually endorse her to others.

Anyone who knows Janet will attest to the fact that she is a passionate dog lover supporting the local SPCA. and with three canine companions herself. Recently Janet has undertaken a new challenge  - to renovate a beautiful Moorish inspired country home and restore the exotic gardenscape – all the while serving her clients with her usual calm, efficient manner.

With an impressive career background in building, management and sales, Janet Bradfield has built a solid foundation from which she can offer you her astute, creative and distinctive strategies for the effective marketing of your home.  Matched with her passion for people, and service excellence, you can be assured of a successful sale.  

A good business contains great people, but a great business is created by extraordinary people. Janet works towards being the best she can be - every single day.


Ray White Whangarei

  • Supreme Service Award 2022/23
  • Supreme Service Award 2021/22
  • Supreme Service Award 2018/19
  • Loan Market Top Referring Salesperson (silver) 2018/19
  • Supreme Service Award 2017/18

Other Awards

  • RateMyAgent’s 2024 Agent of the Year: Onerahi


  • 2022/2023 - Executive Performer
  • 2021/2022 - Executive
  • 2020/2021 - Executive
  • 2019/2020 - Executive
  • 2018/2019 - Executive
  • 2017/2018 - Premier Performer
In the market

Janet's Listings