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Cheryl Hayes

Marketing Executive


A professional, multidisciplinary design and marketing creative offering a versatile but focused skill-set. Cheryl's work is rooted in research, iteration, and open dialogue. Using words and design to engage, empower, and educate across print, screen, and space; she delights in finding imaginative solutions for complex problems - moving ideas from good to great.

Differentiation in today’s competitive marketplace demands excellence in communication, marketing and design and this is what she strives for every day. Developing our digital strategy, and direction, she connects our business with a global audience, amplifying our brand's visibility, and fostering meaningful engagements.  

With over 18 years experience in the real estate sector she has created long lasting industry-wide relationships, in turn building a strong foundation on which considered thinking and design has enabled us to deliver strategies with precision. Adding value to our business and those of our salespeople, helping them realise their vision.

"I pride myself on providing the best service and crafting communication materials that bring together rich ideas and intelligent design. For me, design is a way to determine how things function, not just how they look."  

By discovering the ultimate potential of an idea she works to resolve any task with clarity, creativity and authenticity -  leveraging the vast reach of online platforms. Every project undertaken is approached intelligently, communicated creatively and crafted with care.  Her unique understanding of all things marketing enables us to quickly adapt, thrive, and remain competitive in the ever-evolving digital ecosystem.

Cheryl completed her design training at Curtin University of Technology and grew up in Darwin, Australia.

"I take marketing and design very seriously, and enjoy the challenge of achieving marketing objectives through applying digital media, design, data and technology.  The idea of delivering high-end solutions based communications that connect with clients is what wakes me up in the morning."


  • 2023/2024 - Chairman's Elite Business Leader of Ray White Whangarei | Tutukaka
  • 2021/2022 - Elite Business Leader of Ray White Whangarei | Tutukaka
  • 2020/2021 - Chairman's Elite Business Leader of Ray White Tutukaka
  • 2019/2020 - Chairman's Elite Business Leader of Ray White Tutukaka
  • 2012 - Administrator of the Year NZ